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Background: Spor andelslag is a group of farmers who delivers ecologically grown vegetables. Spor meaning Trace indicates that the customer can trace the products back to the farmer. The ecological food trade is still quite new in Norway and there are few places where you can buy ecological grown vegetables. It was important to create a visuality with a rough and human touch, differentiating Spor's products from their competitors.
Solution: We decided to give the package design a rough and playful look to differentiate Spor's products from the other exsisting products. We wanted to create an honest packaging for their products and chose to combine a delicate product shot with rough treatment of typography. The logo and typography are developed based on classical potato printing.