Slepp dei fri campaign

Bakgrunn: Oikos is an organisation working for the ideas and goals for ecological farming. Øyafestivalen is a annual music festival in Oslo which serves food based on ecological produced ingredients. For the last 4 years SKIN has been developing promotion material for the food made and sold at Øyafestivalen.

Solution: The concept was based on free range animals and chemical-free/non-treated products. The visuality shows cows in their natural habitat, while the production of the sticker and the poster represent the free-range aspect. The stickers by having the possibility to put it anywhere, while the cow on the poster is detachable. The campaign's title was Slepp dei fri (Set them free).