Midem 06

Background: Midem is the world's biggest music fair, taking place in Cannes every year. Music Export Norway (MEN) is an organization established by the Norwegian music industry. MEN provide access to information on Norwegian artists and companies. In addition, they assist the Norwegian music industry by organizing international trade show participation and presentations designed to increase the worldwide awareness of Norwegian music.

Solution: This projects contains design of a stand, the editorial design of a magazine and a flyer. SKIN based the design on MEN's profile, with an extended use of their profile colour red, creating a consistent and visible stand. The design details from the stand were transferred to both the magazine and the flyer. The magazine was also slightly re-designed by SKIN to modernise and to improve accessability and readability of the magazine.