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Background: Ask Sarajevo is a goodwill project, initiated by 5 chaos pilots in Norway, aiming to ensure the reconstruction of Sarajevo's former youth house Dom Mladih, and to return its administration and use to those the house was originally built for, namely, the young people of Sarajevo. To get attention in Norway, too, SKIN was asked to develop a profile and communication material for Ask Sarajevo.
Solution: SKIN wanted to create a profile that communicates this project with an immediate impact, a profile that reflects both the history of Sarajevo and the future aim of the project. Since the city of Sarajevo was shattered by the war, we used symbols and shapes that are well known, both as signs of danger (explosion and triangle), but also as signs of hope and the future (doves). This was supported by the 2 colours black and yellow - colours that are often used to communicate danger and that are the colours with very high visibility and contrast. The font is hand made, also underlining the strong colours and symbols. We wanted to shout out loud!