Profile material
Background: Grafill is Norway's organisation for visual communication and decided in 2005 to redesign their logo and profile.
Challenge: The logo itself was redesigned by Åsmund Sand, while the elements of the profile regarding colours, fonts and other elements, were only suggested by the designer. Another challenge was to create a profile that could easily be used by Grafill's local divisions and other users and still assure that the profile is consistent and clear.
Solution: SKIN worked with the logo and given elements and adjusted the colours and fonts to a workable package. The elements were put into a set of simple rules, making it easy to use and assure consistency.
