Background: Grafill wanted to differentiate their products Visuelt-magasinet (their magazine) and the event Visueltdagene (seminar and prize award) and decided therefore to rename their magazine to SNITT (meaning as much as: cut, section, average, intersection, chance/opportunity and ability). The goal was to create a more magazine like product.
Challenge: To re-design our own design and to create something different without losing every connection to the old layout/design of the magazine. Moreover; creating an inspiring and creative visuality for a critical group of readers.
Solution: SKIN created a magazine with a tighter layout based on a strict template. This gives us the oppurtunity to work creatively with the layout and create indivdually designed articles.
Production: Jonny Fladby AS
Cover photo SNITT01: LP Lorentzen
Cover photo SNITT03: Observatoriet/Simian