Background: NU (Nature and Youth) is the only environmentalist youth organisation in Norway and they are organised in 70 local groups working on environmental issues all over the country. They approached SKIN to get help creating a campaign called Lag bråk! (Make noise!) focusing on ongoing changes in the world climate. The campaign was launched just before the national election for new parlament in 2005.
Solution: NU is a dedicated group of young activitsts and we wanted to approach this campaign with the same dedication and humour; so we created a mascot which is associated with (Norwegian) nature and an attitude (mostly being really angry) - Lemmy. Lemmy is a nature activist gone urban and he is not afraid of telling what he means. He appears in black and white, while we used strong, bright colours for the material produced. The font is strong and stenciled, often associated with protest activity and tagging. The material produced included a brochure, web, flyers, t-shirts and buttons. The campaign is still online - www.valg05.no.