Background: Norges Rederiforbund (Norwegian Shipowner's Association) is a national organisation with the objective to promote its members' interests in the fields of the trade and industry and other related issues. SKIN did their Annual Report for 2004.
Challenge: Norges Rederiforbund includes a lot of different members with a lot of different interests. It was therefore crucial to create an Annual Report that was acceptable for all parts, which means as neutral as possible.
Solution: The concept for the Annual Report was based on the basis for the trade itself - water. So instead of showing ships on water, we showed the view from the ships - water itself. The photos of water was combined with a clean layout and the company's profile colour red.