Background: The zippo lighter is not only made for lighting cigarettes og fires, it also works well for doing tricks. Mostly performed by guys and many of them doing it to impress girls. Since there actually are more than just a few performers, they needed a community - zippotricks.com.
Challenge: Zippotricks.com planned on producing all material on 32 languages, which had to be considered in the process.
Solution: This was a fun project and our goal was to create a cool, fun and modern profile with a lot of visual icons and elements that can be used in different contexts. The colours are all reflecting the light from a Zippo.