Visual identity
Background: Baskerville is a newly established small publishing house, specializing in Norwegian and translated literature within the genre of 'dirty realism' and 'feelgood'. Baskerville's payoff is «Books that bite».
Solution: The literary background of calling a publishing house for Baskerville is understandable and with the choice of payoff puts it all together with the focus of the company. The company's logo is taken right out of A. C. Doyle's famous novel «The Hound of the Baskervilles» and the visual language is based on literary conventions, but with an aggressive fingerprint.
