Background: Visueltdagene is an annual event under the auspices of Grafill. The event contains both a 2 day seminar and a design competition, resulting in an awarding of prices and a party. Each year, the event, its content and its visuality has a theme, and last year it was 'Serious fun'.
Solution: The design focuses on being both formal and playful. Classical ornaments combined with a playful illustration style gives character and creates attention to the profile and the promotional material that was produced. We follow a ficitve design studio through a whole project, including a gallery of personalities that make the visuality fun and partly surreal. The design has a lot of references to both the Norwegian design- and illustrator milieu and international culture in general.
Photo: Gaute Gjøl Dahle
Print: Jonny Fladby AS